Celebrate Earth Day with the best sustainable denim brands

Denim is a fabric like no other, it’s loved across ages, genders, countries and styles, and it’s not going anywhere. Dominating the spring/summer 2020 runway, denim is set to be big this season.

From Celine bringing back the bootcut to Chanel’s foray into denim Bermuda shorts, there are a host of trend-led pieces to invest in now.

But before you embark on the pursuit on how to add the latest denim trends to your wardrobe, it is worth considering its environmental and human impact.

According to Greenpeace, it takes an eye-watering 7,000 litres of water to create just one pair of jeans.

Much of this water waste is full of harmful chemicals and coloured dyes that cause permanent destruction to ecosystems and local communities when put back into the waterways.